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nicole calder
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IF IT'S THERE, WE'LL USE IT
humans lack willpower. especially in relation to things we are addicted to. often when we make claims of becoming 'sober' or quitting...

nicole calder
Aug 18, 20223 min read


INCENTIVE FOR CHANGE
"people do well when they can do well, not just when they want to do well." i've used this phrase frequently over the years as it's...

nicole calder
Jun 2, 20222 min read


WHAT WE DON'T PUNISH, WE INADVERTENTLY REINFORCE
we teach others how to treat us by what we reinforce and what we punish. so when someone acts adversely towards you or towards another...

nicole calder
May 24, 20222 min read


EXPLAIN, DON'T EXCUSE
one of the primary principles i learned in psychology was to explain human behaviour, not excuse it. understanding why humans behave the...

nicole calder
Oct 4, 20201 min read


YOU HAVE TO REINFORCE THE GOOD
in fact, you have to do this often. if you want to change someone’s behaviour, telling them what they’re doing wrong is less effective...

nicole calder
Sep 17, 20201 min read
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